Breast cancer will affect 1 in 8 women during their lifetime — and it is the fourth-leading cause of cancer death in the United States.
But 8 in 8 women are being exploited by those looking to monetize the disease. They tell women to “put your breast foot forward,” to “feel for lumps; save your bumps.”
The reality of breast cancer is not a catchphrase — not even for those who seek to “save second base.” Or those who champion “big or small, let’s save ’em all!” With such pithy advertising ploys, how can we not believe “the breast is yet to come”?
The 5-year relative survival rate for breast cancer ranges from 98.8 percent (Stage 1) to 26.3 percent (Stage IV). 
The chances for breast cancer begin rising at age 40. Women 70 and older are those most likely diagnosed with breast cancer. The median age is 59 for African-American women, compared to 63 for whites. Fewer than 5 percent of women diagnosed with breast cancer in the United States are younger than 40.
In 2017, the estimate among U.S. women is there will be:
252,710 new cases of invasive breast cancer,
and 40,610 breast cancer deaths.
Forty thousand people — that’s about the population of Hickory, N.C. Or San Gabriel, Calif. Or Hagerstown, Md. Or Crystal Lake, Ill. Or Sherman, Texas.
Imagine all the people in any of those towns vanishing from the earth in one year. … That should be sobering.
Instead, the choice of many is to exploit in the name of raising money for cancer “research.” Among the one-liners we’ve all heard under the guise of fund-raising:
Thanks for the mammories. … Real men wear pink for the cure. … Boobs, sweat, and tears. … We are fighting to keep a breast of the competition. … Yes my boobs are fake, my real ones tried to kill me.
According to its website, up to 75 percent of the net income from a Susan G. Komen Race for the Cure stays in the community. The money funds breast cancer health education, screening, and treatment programs.
The remaining 25 percent supports Komen’s national research and training grants program.
Put another way: Sick care is more profitable than health care.
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